In a deal that will surely enhance coverage of Atlantic 10 men’s and women’s basketball, the conference announced today that they have reached an agreement to more than double the number of games being run on the networks.
Beginning in 2013-2014, the new deal will increase the media markets that the league reaches to 65, reaching 33 million households or approximately 33-percent of the United States.
“Our commitment to basketball at the highest level has allowed us to leverage our national exposure in the best way possible for the Atlantic 10,” stated Bernadette V. McGlade, A-10 Commissioner. “Partnering with ESPN, CBS Sports Network and NBC Sports Network for the next eight years is truly a historic moment for the A-10 and its member institutions.”
“These agreements, which will allow our fans the ability to watch Atlantic 10 basketball on national television more than ever before, further separates and solidifies the A-10 as the best basketball-centric conference in the country,” said McGlade. “This deal also provides the A-10 increased control over future intellectual property rights and positions the league to be digital innovators. Having completed the national television agreements, my primary focus will now be on securing partnerships for the future A-10 digital network we are contemplating as well as our A-10 corporate partner program.”
Philahoops editor Aaron Bracy has long touted the TV deal as the one hindrance of Atlantic 10 success, something that McGlade is working hard to correct.